FrameForge object/context model

[stevefal]

We'll definitely discuss it more in-house but, to be fair, we have had many, many complete films and TV shows previsualized using FrameForge to great success.

Please don't be defensive. I'm not trying slam FF or say it can't be used. I bought it, I'm using it, and I will be successful too! I am only proposing that it can be improved to the benefit of customers, even those who are successful with it today. I think that to say something is already perfect and can't be improved denies the possibility of progress.

Also, we all know that every one of those TV and film scripts had scenes, and that the "scene" word and concept was considered, uttered and applied thousands of times while building those previz's, all with FF's passive denial that scenes exist, by evolution, as the dominant construct of theater, film and television organization.

the solution you propose would not be the most intuitive to many of our other users.

Respectfully, I think this is self-limiting in two ways:

1) To think that one's own point of view can substitute for the customer's is to deny we have any unique orientation or perspective. The only reliable way to know what customers think is to ask/research/test customers. Any design endeavor that omits this step replaces science with self projection. So, yes, I too may be wrong about this proposal, but then again, I am an actual customer providing genuine input. The only way to know if there are more like me, would be to faithfully and objectively inquire. I say "inquire" because "ask" is only one blunt method of user inquiry.

2) It's impossible to claim or measure intuitiveness of an experience without hypothesizing and presenting physical designs. To say "would not be the most intuitive" is to claim one has already exhausted the design possibilities that would make it intuitive. It is to say that ethnography, prototyping and usability testing have no role in excellent design. It's to say that anything better is impossible, which when wrong, is a failure of imagination.

future versions will offer other options for workflows...keep you in mind for a beta tester

For the sake of Innoventive and customers, I would urge that you test and iterate new concepts and designs with customers before time-consuming and expensive implementation. Doing so is easy, and monumentally informative to good design. All it takes is 6-8 customers, paper prototypes, and an open, objective mind.

I would also urge that Innoventive conduct a brief "come to reality" usability research session where a few new and existing users are asked to perform tasks using think-aloud protocol, and objectively observed and documented. The purpose of the process is to jarringly replace developer projection with customer truth. I can assure that such a study will reveal severe usability hot-spots and opportunities for significant improvement.

clone the set for a day shoot and then you have two versions

Of course I understand I can do this. I am asking Innoventive to consider that duplicating an entire set and forever synchronizing changes to either, all for the purpose of alternate lighting, is unfortunate and is unnecessary for lack of "scene".

Btw, there's an analogous discussion regarding actors, characters and costumes. And also btw, I am grateful for Poses.

I want to take this opportunity to apologize for being so aggressively direct and probably pedantic. I do it selfishly in that I want the product I know FrameForge could be, and I have the professional experience to know how one gets there. Of course it's all your business.

Please accept my humble appreciation for FrameForge. It has been immensely useful to my current project, and I know no other that I'd prefer to use.

Thanks again.